Ariel Gagnon
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YWCA

 

Blame Is A Burden

 YWCA

Blame is a huge deterrent for rape victims in reporting their assault. The trauma of being raped coupled with the shame of being blamed for it perpetuates victims’ silence, allowing the cycle to repeat itself. This spot aims to illustrate how rape stays with victims for the rest of their lives.

When they are blamed for it, it makes their burden even harder to bear.  

 

Terry Drummond, ECD | Ariel Gagnon, AD | Carolyn Crystal, CW | Juniper Park/TBWA