THE BEAUTY AISLE
UOMA By Sharon C is a new exclusive line of UOMA products- an established high-end cosmetic line- available at 3365 Walmart locations for an even more accessible price.
Our audience, GenZ, thinks that new and sustainable beauty products are reserved for the Sephoras and Ultas of the world. With this brief, our task was to create an experience that would raise awareness of that product line and convince GenZ they can get new, inclusive, and sustainable beauty products at Walmart for an affordable price.
The concept was to celebrate the arrival of UOMA by Sharon C by taking the beauty aisle outside of Walmart to transform it into the most democratic runway ever.
For the “most democratized fashion show,” we assembled a group of models who together represent all people and all different iterations of beauty.
The Beauty Aisle is a fully diverse, full-face glam, fully shoppable runway show that made real people of all shades, shapes and background the stars of the show.
Allowing the beauty line to take the forefront, the wardrobe was composed of neutral tones and denim- which not only stands as a neutral, but is the ultimate symbol of democratization. In this instance, the denim pieces act as a common thread to all the looks.
