Serendipity

For the Blue Moon Serendipity campaign, we created and edited a series of social content videos in-house.

For the brand. Serendipity means hidden possibilities that Blue Moon reveals to its drinkers. The campaign centers on moments of serendipity where the flavorful, refreshing beer and the occasion perfectly align, creating special moments that celebrate the garnishing ritual. By replacing the iconic orange wheel with similar environmental elements, the campaign reveals the magic hidden all around us and highlights how Blue Moon helps our drinkers see, feel, and seize this magic.