The GUTS CLub
Amex After x Olivia Rodrigo
For this Amex Afters experience at Climate Pledge Arena we pulled from elements of Olivia Rodrigo’s persona, her style as well as elements of Seattle’s rich music history to create a one-of-a-kind experience, giving fans a chance to emulate their favorite artist, capture Gut-spilling moments and create truly unforgettable memories.
Entrance
As a nod to Seattle culture we merged the worlds of grunge and Guts with our entrance moment. Our halls were decorated with faded newspaper headline posters of Olivia Rodrigo along with prominent Guts elements like neon puffed stars, purple lighting and more
The Guts Club
Guests were handed a lanyard for entry that doubled as a GUTS Club membership card – which was the thread that connected our itinerary of touchpoints, receiving a silver star sticker with each interaction
CANDY FLOSS
Fans could choose between purple grape and blueberry candy floss on a light up glow stick. We also offered edible star sprinkles as a nod to the Guts aesthetic
Signature Drinks
We also offered Olivia themed drinks, the BALLAD BLACKBERRY SPRITZ a blackberry mojito spritz in Olivia’s signature purple with silver edible glitter and a cherry garnish to pull in her complimentary colors. And the GOOD 4 UR GUTS a blue, hawaiian inspired mocktail with kombucha - hence the emphasis on being good for your gut(s)!
Custom Totes
Guests received branded GUTS totes, which they could personalize with a variety of Twilly scarves and stickers. They had the option to choose from Olivia symbols, such as her signature OR logo, lips, “GUTS,” and more, to make their tote uniquely their own.
