TO TASTE
1664 Sans Alcool
Walk Like a Champagne, Celebrate Like a Beer, Toast to Taste.
1664 represents a new era of evolving tastes. so It’s only fitting this our campaign does the same. For our look and feel, we created a series of still life that playfully constructs or deconstructs a moment of celebration. This imagery, alongside the tag “To Taste,” signals consumers across categories and touch points that 1664 Blanc Sans Alcool is perfect for any occasion and always the sign of good times and great taste.
Manifesto
Key Visuals
Portal to 1664
On-Premise Activations
In order to draw more bar-goers into the brand story, we created AR portals that let fans step into a world inspired by the 1664 Blanc Sans Alcool.
AR triggers are hidden inside each of our branded still lifes and once scanned, they reveal the scene of a celebration that embodies 1664 Blanc.
These triggers are present in all pieces of marketing with still life key visuals—so whether it’s a beer tap, a bust, or a coaster,
we are able to deliver the brand story at each touchpoint.
Murals To Taste
Public art and street art can both be high art in the eyes of 1664. We placed AR-enabled murals around the city.
Once scanned, viewers are served a list of options ranging from "where's the closest bar" to "order delivery right now."
Sans Alcool- The Collection
The L’Atelier 1664 collection is inspired by our key visual and merchandised in the off-premise.
On-Pack Incentives
Invite codes printed inside specially marked packaging of 1644 Blanc Sans Alcool grant consumers access to our digital showroom.
Off-Prem On Runway
We brought the runway to retailer windows by building iconic 1664 displays
that highlight the Sans Alcool collection and specialty packaging.
The Virtual Museum of Taste
Each room is an interactive experience designed for the sober curious. Curated in partnership with different artists. The rooms are connected to a digital experience that allows
Tastebreakers from around the world to interact with the museum online. Viewers can explore virtual scenes ranging from art to food and music.
Virtual visitors are able to order a sample of their favorite alcohol-free beer from their local delivery service with a regionalized promo code
—driving trial and bringing a taste of the experience right to their door.
Amazon Brand Store
Shoppable Tableaux
The shoppable tableaux can be found in places where taste is actively redefined. In these tableaus, shoppers are able to purchase 1664 alongside their favorite designers and artists.
Giving 1664 prominent placement with other tastebreaking brands.
Shoppable Social
We also retargeted consumers with shoppable social posts that drive directly
to the product retail page on dot coms.
