For the WE KNOW EXPERIENCE annual event at Momentum, our strategy and research teams came up with 8 archetypes that express how people attend and consume experiences- each archetype has its own traits and scientific principles.
Using AI, I crafted custom visuals for each archetype to bring them to life and highlight the idea that everyone is truly unique. Collaborating with our design team, we developed a visual identity that incorporated fonts, colors, and design elements to bring the concept to life across all touchpoints..
VISUAL LANGUAGE AND AI TRAINING
With simple AI training revolving around these 4 visual styles I was able to create the final archetype visuals
